BBE Solutions: Building Online Visibility

After 50 years in business, BBE Solutions had already built a strong reputation for dependable office equipment and personal customer service throughout Middle Tennessee. What they needed was a dedicated website and marketing partner to help bring that experience online, reach new customers, and continue growing their presence in Google search results.

The Client

BBE Solutions is a locally owned office technology company based in Brentwood, Tennessee. Since 1976, they’ve helped businesses throughout Middle Tennessee with copiers, printers, document management software, equipment leasing, and ongoing technical support.

Their customers include schools, churches, healthcare providers, government offices, nonprofits, and businesses of all sizes.

The Challenge

BBE Solutions had decades of experience, established customer relationships, and a strong reputation, but they didn’t have a dedicated marketing and website partner helping them consistently grow their online presence.

We connected through a Dickson County Chamber of Commerce meeting and began discussing how to better communicate their services and reach businesses searching for office equipment and local support.

Rather than tackling everything at once, we wanted to create a practical, ongoing marketing plan that could grow over time.

What We Did

We began working with BBE Solutions to improve their website, strengthen their messaging, and develop an ongoing SEO strategy.

Our work includes:

• Updating website content to better explain their products, services, and customer support
• Improving website messaging to highlight their 50 years of experience and commitment to local service
• Organizing content around the office equipment and technology solutions they provide
• Developing industry-specific pages for the types of businesses they serve
• Gradually expanding location-focused content throughout Middle Tennessee
• Improving on-page SEO to target relevant products, services, industries, and geographic searches
• Providing ongoing website maintenance, updates, and marketing guidance

The Strategy

BBE Solutions already knows how to take care of its customers. Our job is to help more potential customers find them.

We’re approaching this as an ongoing partnership, prioritizing the website improvements and SEO tasks that make sense for their business and budget.

A major part of our strategy is building out dedicated content for different industries and service areas. A school looking for copier leasing may have very different questions than a medical practice or an architectural firm. By creating more specific pages, we can better answer those questions while targeting the searches those customers are making.

We’re also expanding their geographic reach through location-focused content, helping establish relevance in communities throughout Middle Tennessee.

Results

BBE Solutions now has a dedicated website and marketing partner helping guide its online growth.

We’ve established a clearer direction for website content and SEO, with continued improvements planned around the industries they serve and the communities they want to reach.

This is an ongoing project, with each phase adding to the work we’ve already completed.

Key Deliverables

• Website content improvements
• Website messaging and organization
• Industry-specific landing pages
• Location-focused SEO pages
• On-page search engine optimization
• Ongoing website maintenance
• Marketing consultation and support

Timeline

2026 to present. Ongoing website and SEO partnership.

AFTER

BEFORE