About
Truman Web

The Experience Behind Ande Truman from Truman Web

20+ years of creative, technical & small business experience.

I’ve spent more than 20 years creating websites, designs and marketing solutions for businesses and organizations across many industries and around the world.

Today, I bring all of that experience together at Truman Web, helping American small businesses build better websites, improve their visibility online and figure out practical ways to market their business.

My background is a little different from a lot of people in the website and marketing industry. I’ve spent my career working on both the creative and technical sides of the job, while also building small businesses of my own.

Running small businesses has given me a practical understanding of the day-to-day decisions entrepreneurs have to make, from managing limited time and budgets to finding ways to attract customers and keep the business moving forward.

That combination has shaped the way I work today. Instead of looking at your website, SEO or marketing as separate projects, I can look at the bigger picture and help you figure out where your time and budget will have the most impact.

Where It Started

I grew up around an interesting combination of technology, creativity, and entrepreneurship.

My dad was an IBM hardware engineer who was also a talented carpenter, so computers and making things were both part of my childhood. I leaned heavily toward the creative side and spent much of my younger years drawing, painting and experimenting with different types of art.

Around age 21, I discovered freelance graphic design and a few years later, web design. It was the perfect combination of things I already loved: creativity, computers and the freedom of working for myself.

I started designing logos and marketing materials while working a corporate job during the day. Over time, that work expanded into photography, video, websites, email marketing, digital advertising and marketing strategy.

From Corporate Marketing to Small Business

I spent about 10 years working in corporate marketing while continuing to freelance on the side.

My early corporate work was heavily focused on graphic design, advertising, social media, and print media. As digital marketing grew, my career grew with it.

By the time I left corporate, I was a Digital Marketing and Product Manager for a television network in North Carolina. I worked on websites serving large audiences, managed digital content and campaigns, and regularly worked between writers, designers, developers, marketing teams and outside vendors.

The experience I gained in the corporate world was immeasurable, and the high standards and attention to detail I developed made the drawbacks of cubicle life worthwhile. Through it all, my ultimate goal was to work from home while helping small businesses who needed an experienced marketing person.

When I moved to Tennessee in 2015, I finally made that transition, and it turned out to be the best risk I ever took.

Why Small Business Matters to Me

My connection to small business goes back much further than Truman Web.

After my dad passed away, my family started a large gift shop. I grew up around the business and saw firsthand how closely a small business can become connected to a family’s finances, relationships and future.

I also saw what can happen when a business struggles and eventually closes. That experience has stayed with me and my family to this day.

It’s one reason I care so much about helping small business owners make smart decisions with their marketing. I take it seriously.

I’m a Small Business Owner Too

I don’t only work with small business owners, I’ve owned and helped operate local brick-and-mortar businesses in Dickson, Tennessee, including High Cotton, Workspace, Cookspace, and more.

That experience has given me a much different perspective on marketing. I understand rent, payroll, staffing, slow months, advertising budgets, difficult decisions and the reality that there are always more things you could spend money on than money available to spend.

It’s also one of the reasons I prefer straightforward hourly billing and flexible budgets at Truman Web. I want to help you decide what makes sense for your business, then use the time and money available as wisely as possible.

I’ve learned that most small businesses don’t need another complicated marketing system or someone trying to sell them every service available.

They need someone experienced who can look at the whole picture, tell them what matters, help them prioritize it and get the work done. That’s what I want Truman Web to be.

A Little More About Ande

I’ve traveled to nearly 30 countries, living for two months in Ethiopia and 1 year in Slovakia.

I taught environmental education to children. and facilitated ropes courses and team-building programs for more than five years.

I’ve been making some form of art for most of my life, including painting and mixed media from elementary school through college. I’ve also worked in photography, videography and live event production, and I currently enjoy making pottery.

Meet Sam

Sam is our content writer, helping clients with website copy, blog posts, SEO content, email newsletters and social media content.

She has nearly 20 years of freelance writing experience and has worked across a wide range of industries, including home services, veterinary and pet care, dental, health and wellness, e-commerce and SaaS. Her background includes long-term SEO writing, content planning, keyword research, editing and website content.

For Truman Web clients, Sam helps turn business knowledge into clear, useful content that sounds natural, supports SEO and gives customers the information they actually need.

Meet Jess

Jess is our paid advertising specialist, helping Truman Web clients with Google Ads, Meta Ads, paid search and lead generation.

She has 8+ years of digital marketing experience across local services, home services, B2B, B2C and other lead-focused industries. She currently manages more than $2 million in annual ad spend and focuses on improving lead quality, lowering costs and making smarter use of each client’s budget.

    
 
 
         
   M Taylor 
 
 
 
 Trustindex verifies that the original source of the review is Google. You won't be just a number with Trump Web, you are a person and truly cared for. Your thoughts and ideas are brought to life and you are guided with professionalism that is unmatched.
  
 
        
   L Wall 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ande has gone above and beyond to help our small nonprofit reach it's goals. She persistently assisted us with a very difficult transfer and has done a tremendous job telling Kinsman Redeemer Homeless Ministry's story with her thoughtful web design. She has been a delight to work with and made me feel very comfortable when asking questions as I learn to navigate the technological language and systems. I would recommend her work to anyone. Liz Wall, Executive Director, Kinsman Redeemer Homeless Ministry.
  
 
        
   C Clemence 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ande Truman is a breath of fresh air to my website and I am very grateful to have found her right here in Dickson TN. Ande is the real deal! Thanks to Ande for helping me to begin my journey to private practice.
  
 
        
   J Taylor 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great company with fast response and good communication. Ande has always been fantastic to work with.
  
 
        
   J Parker 
 
 
 
 Trustindex verifies that the original source of the review is Google. We own a small business and have been using Ande, at Truman Marketing for over 3 years. Ande has shown great care, professionalism, expertise and creativity in the way she has helped us.  Her marketing skills are unique, trusted and proven over and over again.  We have been so glad to have followed her counsel and strategy for so many years now.  Our business wouldn’t be the same without Truman Marketing group!
  
 
        
   M Orsi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ande is a phenomenal professional! She combines organizational skills with such care for her customers! We were very pleased to work with Ande and her team!
  
 
        
   B Support 
 
 
 
 Trustindex verifies that the original source of the review is Google. GREAT JOB!!  Very easy to work with.  We gave ideas and then Truman Marketing group knocked it out of the park.  Highly recommend!  Very reasonable price.
  
 
        
   M Thornton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ande Truman possesses a unique balance of creativity and technology. She has the design chops to brand and market you or your business. But her talent goes beyond colors, fonts and layouts. Her technical prowess is second to none. Ande understands backend processes and is lightning fast, ensuring projects are completed in a timely manner. And she does all of this with a high level of energy and professionalism. I highly recommend Ande Truman as a seasoned marketer who can take your brand to the next level.
  
 
        
   B And 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Ande is a delight. She is one of the most capable, driven, and accomplished people that I know, and a great enabler for your business.
  
 
        
   D Schrock 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ande has done an outstanding job on my most difficult projects. She is not afraid of tackling things that most people would just discard and start over. Ande is a very detailed and thorough. I highly recommend her for any marketing or networking, software problems you may have.