Marketing & Promotions
for Small Businesses
Print & Digital Marketing for Small Businesses that are Active Clients
Digital & Print Marketing
Once your website and brand foundation are in place, we can help you promote your business through practical print and digital marketing.
These services are available to active Truman Web clients. Because we already understand your business, website, audience, and goals, we can create marketing that stays consistent and works with everything else we are doing.
We look at what you already have, where your customers spend their time, and what you want them to do next. Then we help you choose the projects and channels that make the most sense.
Sometimes that means sending an email to past customers. Sometimes it means creating a brochure, running a short ad campaign, sponsoring a local event, or finally getting professional photos of your work.
There is no required package. We can start with one focused project or build a broader plan over time based on your budget.
Branding & Graphics
Your brand should look consistent wherever customers find you. We create and update graphics that match your website’s colors, fonts, style, and message.
Print Design & Ordering
Print still works, especially for local businesses that meet customers in person, attend events, visit job sites, or serve a specific community.
Email & Text Marketing
We can help you collect contacts, set up an email platform, create a branded template, write your message, and send campaigns through your existing software or a new account.
Social Media Support
Although we don’t generally manage full social media accounts as a core service, we help active clients keep their social presence professional, connected, and useful.
Paid Advertising
Google Ads reach people searching for your services. Facebook and Instagram ads reach people based on their location, interests, and other details.
Local Marketing & Outreach
Some of the best marketing happens in your own community. We can help you plan the campaign and create the materials needed to support it.
What You Need
When You Need It
Within Your Budget
We work hourly and can plan projects around almost any reasonable budget. A smaller budget means choosing fewer priorities and working through them consistently.
Advertising costs, printing, promotional products, postage, and outside software are paid separately. We explain those costs before moving forward so you know what goes toward the work and what goes directly to another company.
Our goal is to help you spend where it makes sense, not sell you services you do not need.
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Ignoring Micro-Experiences Will Damage Your Business
FAQs
How does the website process work?
We start with a short 15-30 minute discovery call. I’ll ask you a couple of questions about your business and tell you more about how I work. If we’re a good match, we’ll move on to the next phase where we’ll spend a chunk of time gathering information, photos, content, etc. and get a good strategy to move forward.
Once we’re in the design phase, most websites can be completed within 2-3 weeks, depending on the efficiency of our communication. You can have as many revisions as you need. Once we QA the site, we launch!
How much does a website cost?
Design & Strategy: After our discovery call, we’ll give you a ballpark estimate based on your needs. In general, our websites start at around $2,000.
Hosting: We create an account for you with a reputable host with your billing information so you can be sure that you always own your website. The cost of a basic hosting plan, a domain name, an SSL certificate (required), a website backup plan, and basic security is around $250/year. Again, that is paid directly to the website host.
Maintenance: Our required monthly maintenance is $40/month.
Why do you only use WordPress?
With 20 years of working with websites under our belt, we believe WordPress is the absolute best content management system to work with. There’s a reason that about 2/3 of all the websites in the world are created with WordPress!
At this time, we do not work on Squarespace, Wix, or any other content management system besides WordPress, but we’d be happy to redesign your current site in a WordPress environment.
Do I have to have monthly website maintenance?
That’s where we come in. Every day, our systems make sure your site is up to date. If it’s not up to date, it can either break the site or cause a vulnerability that hackers love to take advantage of. We require at least the most basic maintenance plan once we build your site.
Do you do eCommerce websites?
How long does search engine optimization take to work?
Types of Businesses
We Commonly Work With
Home Service Businesses
We work with contractors, tree companies, landscapers, and other home service businesses that need a steady flow of local customers. We make it easy for people to understand what you do, where you work, and how to request a quote.
Professional B2B & B2C Services
We help professional service providers who work with other businesses, individual consumers, or both. Your website will clearly explain what you offer, show your expertise, and give potential clients a reason to trust you.
Healthcare & Wellness
We help medical research companies, therapists, wellness providers, and other care-based businesses explain their services clearly and help patients feel comfortable taking the next step.
Retail & Hospitality
Nonprofits & Community Organizations
Education & Family Services
Custom
Websites
Custom websites built around your business goals.
Search Engine Optimization
Rise in the ranks on Google, search engines, and AI.
Marketing & Promotions
Practical print and digital marketing for active clients.