Handyman+ Gets a Simple Start Online

Handyman+ is a local handyman business serving Dickson County and surrounding Middle Tennessee communities. The goal for the first phase was simple: establish a professional online presence, get the business showing up on Google, and keep the initial investment low while the company grew.

The Client

Handyman+ provides home repair, maintenance, and improvement services throughout the Dickson area. Services include interior and exterior repairs, flooring and tile, carpentry and trim, decks and patios, painting, drywall, and renovation work.

The Challenge

Like many new local service businesses, Handyman+ needed visibility more than it needed a large website.

The business needed a professional place for potential customers to learn what they offered, where they worked, and how to contact them. More importantly, they needed to begin establishing a presence in local Google search results.

Budget was also important. Instead of building a large website with dozens of pages before there was enough business to support an ongoing marketing investment, we started small.

What We Did

We created a simple one-page WordPress website that gave Handyman+ a professional foundation without unnecessary upfront costs.

We also:

• Created simple branding to establish a consistent look across the website and printed materials
• Designed business cards and a simple truck magnet for local brand visibility
• Created a social media header so the business could carry the same branding across its online platforms
• Organized handyman services into clear categories
• Focused the website on Dickson County and surrounding Middle Tennessee communities
• Built the website around local search terms and service information
• Set up and verified the Google Business Profile
• Established a foundation for future local SEO

The Strategy

This project was intentionally designed as a starting point. We focused on getting Handyman+ launched, establishing its Google Business Profile, and creating a consistent brand across its website, social media presence, business cards, and truck magnet.

As the company gains customers, reviews, completed projects, and marketing budget, the website can grow with it. Future phases can include additional service pages, location pages, customer reviews, project photos, and ongoing local SEO work.

Results

Handyman+ now has the basic pieces it needs to begin building local visibility: a professional website, consistent branding, printed marketing materials, social media branding, and a live Google Business Profile.

Key Deliverables

• One-page WordPress website
• Basic branding
• Business card design
• Truck magnet design
• Social media header design
• Service organization and website copy
• Local Dickson County positioning
• Google Business Profile setup and verification
• Initial local SEO foundation

Timeline

2026