A couple of months ago, in the course of one week, about three people asked, “Have you heard of Story Brand?” I’m not a fast reader so a book has got to be pretty great to keep my attention.
After reading the first sentence, I laughed out loud and knew this was going to be a winner. “Customers don’t generally care about your story; they care about their own.”
When I say that this book has shifted my paradigms about marketing forever, I’m not exaggerating. If you own a business, manage a business, if you’re in the marketing, web design, advertising, or creative field, you must take time to read this book. If you’re not, read it anyway and give it to your boss or send it to the CEO, CMO, or your entire team as a gift.
Entire companies around the United States are shifting because of the simple truths laid out in Building a Story Brand. If you care about your company at all, do what countless other business owners out there are doing and read it.
I’ve been in marketing for decades, and what’s strange is, I knew all of these things but never heard anyone describe it the way Donald Miller has.
Don won my heart in 2004 while I was on a road trip around the US with Australian and South African friends. We bought a van with no AC and hit the road for a month. I will never forget lying down in the back seat of that old navy blue Ford Aerostar with the wind whipping through my hair somewhere in maybe Texas or Arizona, reading the first book I had ever enjoyed: Blue Like Jazz.
He writes in an easy-to-understand format but the words are also dense with meaning. I found myself having to take breaks very often to chew on the teaching.
If you love reading, great! Buy it here. I’ve been told by another marketing professional that the audiobook was not a good decision for her because there was too much information to absorb audibly and she wanted to be able to highlight, underline, and make notes in her book.
Some of you, like me, don’t have a ton of time to read. So I’m sharing the excerpts that jumped out to me in the form of a free PDF for you to download and share, as well as right here in this blog series.
Now, the purpose of these excerpts is to give you an idea of what the book is or give you a refresher course if you’ve already read it. It is not meant to substitute Don’s book or his program. My intention is to show you just enough so you’ll buy his book or sign up for their amazing programs and conferences.
Enjoy!
Oh and P.S., here’s a free 5-minute video series from him that’s super helpful as well!
